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CGT E CATERPILLAR. CON NOI DA SEMPRE
Con CGT, la più importante azienda italiana che opera nel movimento terra
e nell'energia
con più di 1.000 dipendenti, lavoriamo dal 1999.
Siamo al loro fianco per risolvere diverse
esigenze di comunicazione: dalle
celebrazioni per i 70 e gli 80 anni di partnership con
Caterpillar alle strategie per la
Divisione energia, dagli eventi di comunicazione interna
al potenziamento delle
relazioni con i clienti. Realizziamo progetti di valore avendo
sempre in mente
il futuro dell'azienda.
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GIO’STYLE. LA NUOVA VITA DI UN MARCHIO
Per Gio’Style, storico marchio per la casa e il tempo libero, abbiamo aperto le porte della
Triennale di Milano: il tempio del design. Giornalisti, blogger e opinion leader si sono
ritrovati per incontrare gli oggetti che hanno amato, ma anche nuove linee e nuovi prodotti.
Una mostra e la ribalta sui più importanti media italiani sono stati determinanti per il rilancio
del marchio. E gli oggetti di uso quotidiano diventano di tendenza, anche per i giovani.
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ANIMA SGR AND THE BEGINNING OF A NEW AWARENESS
For Anima Sgr, first Italian independent management company, we created the strategy for
a complex project communications starting with a new vision and a new mission.
The consulting plan identified the targets for the differentiation of the messages and the tools
to achieve them. Great attention has been paid to internal communications and to the alignment
of the new communications with the one already in place.
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GALBANI. WE GAINED THEIR TRUST
For about ten years of collaboration, we have developed successful communication
projects, supporting effectively the famous dairy industry brand in the promotion and
in the seasonal adjustment of their products, in the diffusion of the new ones and
of the new brands. The care that characterizes our work also allowed us to organize
important events that left their mark in the history of the brand
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FONDO SOCIALE EUROPEO: DARE PIÙ SPAZIO ALLE DONNE
“Vasi Comunicanti” è il titolo di un progetto pilota finanziato dal Fondo Sociale Europeo e localizzato
nelle province di Roma e Latina per promuovere l'occupazione femminile. Abbiamo supportato
attivamente tutta l'iniziativa coinvolgendo i grandi mezzi di comunicazione, opinion leader e sociologi
per accendere il dibattito sull'importanza delle donne per il futuro dell'Italia. Il progetto ha avuto
la sintesi in “Attivare il futuro al Femminile”, un momento di confronto con personalità di alto profilo
del mondo accademico e delle professioni.
Ci siamo schierati al fianco delle donne
per creare più consapevolezza e generare benefici reali.
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CALATRASI. WHITE AND RED RISE TO POWER
For the Sicilian winery, with farms in Sicily, Puglia and Tunisia and the 85% of sales
abroad, we took care of the communications allowing it to gain visibility within the
opinion and trade media. Calatrasi became a point of reference in the panorama of
national wineries.
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IDEAL STANDARD. MEDIA RELATIONS FOR 1000 PRODUCTS
For the multinational leader in the bath furnishings, first investor in advertising in its sector,
we valued a catalog of over 1000 products in a creative, systematic and widespread way.
For seven years the communications and information on the media were the heart of our great job
as press office. A daily commitment to the coordination of photo shoots and the constant drafting
of always new press releases. The company entrusted with the house organ, that became a genuine
instrument of corporate communications.
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ABERT. THE COLORED CUTLERY BECAME A TREND
One of our first customers, thanks to which we did school in the communications
of product: colorful cutlery, up to that time were just kitchen items. For seven years
we had fun to handle and take pictures of knives, spoons and forks with creativity,
to propose them to the costume and design magazines. The fashion of colorful board
was born and cutlery became a trendsetter of furniture.
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COEMAR. A BRIGHT FUTURE, WITH US
Called for the relaunch of a world leader in lighting from the entertainment sector, aimed
at the sales, we supported the CEO in the challenge, in the midst of the international crisis.
In a few months we started marketing initiatives, innovative presence at international fairs
and cultural sponsorships. So Coemar won the Award for Innovation in London and the
Award for Creativity in Las Vegas. The integrated communications project continued
until the company was sold to an Italian businessman: goal achieved.
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MASTER. THE CUSTOM-MADE CERAMIC
We are in the province of Viterbo, at Civita Castellana. In the heart of the district of ceramics there
is Master, a newborn company that produces shower trays including an ultra-thin one. As we sensed
the potential, in collaboration with the Company, we had the idea to turn it into an object of design,
changing completely the positioning of Master with the purpose first to conquer the difficult market
of the showrooms and then to successfully enter into the world of luxury. With the new positioning
- the custom-made ceramic - the agency followed the steps of a journey that led the company to
receive orders from all over the world.
